"The Definitive Guide to Google Adwords"

By Perry Marshall

Reviewed by Liz Monte

What ARE Google Adwords anyway?

Google Adwords are the small, 4-line ads that appear in a column on the right side of a Google search engine page. 

Dollar for dollar, they are undoubtedly the most effective paid advertising method on the planet.  They have the following advantages:

• You select which search terms you want them to appear with.



• People will see your ad at the precise moment when they are actively looking for a solution to a problem that you can help them with.



• You only pay when someone actually clicks through to your website.



• If you do it right, advertising this way can be very inexpensive.

"Doing it right" is the key thing here. 

A few years ago, my husband and I had a shopping mall website that doubled as a fundraiser for youth athletic teams.  To promote it, I purchased some Google Adwords.  I had no idea what I was doing, and consequently, I paid an arm and a leg and got no results whatsoever.  I was very disgruntled and wrongly concluded that Adwords were just another way for Google to wring even more money out of their already successful search engine service.

If only I had known then what I know now.

Perry Marshall's e-book, The Definitive Guide to Google Adwords, wised me up.  If you are doing any kind of business on the internet, I strongly recommend that you read it yourself, if you haven't already. 

Perry is a renowned expert in all aspects of marketing, especially what he likes to call "guerrilla marketing" – stuff they don't teach in school.  He's been using Google Adwords since they first became available a few years ago, and ever since then, he's been experimenting like crazy to figure out the absolute best, most effective, and least expensive way to use them.

I'm happy to report that The Definitive Guide to Google Adwords not only contains golden techniques for maximizing your Adword campaigns, it is also very well-organized and well-written.  Perry illustrates his techniques with actual screen shots and sprinkles lots of real-life examples throughout his text. Boring it is not!

Reading through it will produce one "aha!" moment after another, and if you're like me, you'll get so pumped up you'll want to rush to your computer and start a new Adwords campaign immediately.

To learn Perry's techniques, download your copy of The Definitive Guide to Google Adwords right now by clicking here.