The 21st Century Network Marketer
A Network Marketing Newsletter CONTENTS: 1.
ANNOUNCEMENT This might be
the
perfect time to build a new website. Find out why. 2.
PUBLISHER'S COMMENTS Network
Marketing Success: Find a Starving Crowd by Liz Monte It's so much
easier
to sell to people who already want what you have to offer. 3.
GUEST ARTICLE Evil
Marketing? What A Joe
Vitale is one of my favorite teachers from the hit DVD, The Secret.
This simple
little story makes a powerful point about marketing. ANNOUNCEMENT This might be the perfect
time to build a new website.
Find out why. The Internet
is the best tool we network marketers have
ever had. Or at
least it could be. How
else can you potentially connect with millions of people, 24/7, with
relatively
little cash outlay? But the
purpose of this article is not to convince you
that the World Wide Web is a good thing. Rather, it's to show you how
easy it
could be for YOU to create your own Internet presence and start reaping
the
rewards. You may
already have a great website that's giving you
fantastic results and that you're perfectly happy with.
If this is the case, I congratulate you. Feel
free to skip to the next article. But if not,
read on. Is a website
something you've been thinking about? Are you
hesitating because you're afraid it's going to cost an arm and a leg to
hire a
professional? Or
because you know
nothing about web building and computer programming and you don't even
know
where to start? Maybe your
tech-savvy nephew has offered to build
something for you. He can put together a really pretty site, but does
he know
anything about marketing? Or maybe you
already own a site, but it isn't producing
the results you want. Perhaps you're starting to feel like you just
aren't cut
out for this high-tech stuff. If any
of this sounds like you, I have some really
exciting news for you. Ann Sieg,
author of The
Renegade Network Marketer and probably the hottest name in
MLM right now,
has teamed up with Ken Evoy, CEO of SiteBuildIt!, absolutely THE best
web-hosting
service on the planet for small businesses. We're talking
major synergy here. Ann, the expert on MLM,
and Ken, the expert on internet marketing, joining forces to lead
anyone who
wants to follow to a whole new level of success.
They're calling it "interNETwork
marketing." But
wait a minute! What makes me say that SBI! is
"absolutely THE best web-hosting service on the planet for small
businesses"? For starters,
you can build a complete website yourself
even if you know nothing about html (the computer language used by web
builders). Some other companies offer the same thing. But simply having
a
website does not guarantee success. There are millions of websites
languishing
on the back pages of the search engines, going completely unnoticed by
the
general public, and obviously not making any money. SBI! sites
are different. Thanks to the coaching and
search engine-friendly tools SBI! provides as part of their package,
websites
built on their platform get noticed! Check out
these stats.
In other
words, SBI! sites are more than 20 times (that's
2,000%) more successful than the average site. No kidding! Would you
like to own a site that does this well?
Can you imagine what it would do for your
business? Then let me make a suggestion. Go to
SiteBuildIt! and take an eye-opening 30-minute video
tour of the SBI! program. (Just scroll down the home page to the link
on the
right.) I think
you'll be very impressed. But
there's more to report. There are two really good
reasons for jumping in and getting started RIGHT AWAY. Reason #1.
SBI! is
having a special holiday promotion – Buy One, Get
One Free! That's
right. From now
until midnight of December 25, 2007,
for every SiteBuildIt! site you buy, you'll get another complete site
for
free. Give it as a
gift to a loved one. Split the cost with a
friend. Keep it for yourself and build another site. (You have up to 9
months
to start using it.) Reason #2. On December
7, Ann sent the following email, announcing that
she and Ken are sponsoring a CONTEST, specifically for network
marketers! There
are some big cash prizes involved, which should be enough motivation in
itself.
BUT THAT'S STILL NOT
ALL! They're
sweetening the pot even more! Read Ann's
letter below for the details.
PUBLISHER'S VIEWPOINT Network
Marketing Success: Find a Starving Crowd By Liz Monte Remember
the old saying,
"Build a better mousetrap and the world will beat a path to your door"? Henry David
Thoreau said this
originally. Thoreau, a famous 19th Century American writer and
philosopher, had
zero experience in business and spent most of his adult life living
alone in
the woods next to a pond. Nonetheless, he was considered a very smart
man and
was something of a celebrity so everyone assumed he knew what he was
talking
about. But let's
take a closer look at
his most famous quote. Basically, it means that if you invent a
superior
product, everyone will want to buy it, and you'll be successful. Many of us in
network marketing
believe this and run our businesses accordingly. We assume that because
we have
terrific products, a great company, and an award-winning compensation
plan we
can't fail. Everyone should naturally want to jump right in, correct? If they
aren't jumping in, we
think we just have to give them better information about our products,
company
and compensation plan. This belief results in the constant quest to
find the
Perfect Presentation. Or for some MLMers, the quest for the Perfect
Company. Does it
really work this way? Let's look
more closely at the
mousetrap idea. Back in Thoreau's day, mice were apparently a big
problem, and
effective mousetraps must have been a hot item. Things are
pretty different
now. I live in the suburbs, and I haven't seen a mouse in over fifteen
years.
Neither have any of my neighbors. Not much of
an opportunity for
mousetrap inventors here, is there? Maybe
Thoreau's quote should be
amended to say "Build a better mousetrap, AND find a bunch of people
with
major mouse issues, and those particular mouse-infested individuals
will beat a
path to your door." (Doesn't quite roll off the tongue as easily, but
it's
more accurate.) This
illustrates a critically
important point: The more hungry some people are for your product or
service,
the more of it you'll sell. A
total
no-brainer, yes? As
someone said recently, if
you want to sell a lot of hamburgers, find a starving crowd. In the case
of network
marketing and your opportunity, who is your starving crowd? Clearly not
your Uncle Harold,
or your neighbor Gladys, or the guy in the next cubicle at work. Or any
of
those other people you've been pestering unsuccessfully for so long. What about
other folks who look
like perfect candidates – realtors, insurance salesmen, the
PTA president?
Go-getters with experience and huge circles of influence. Well it
depends… are
they looking for an opportunity? Chances
are they're perfectly content doing what they're already doing
– hardly what
you'd call starving. So who
IS your starving
crowd? Who IS looking for an
opportunity? To answer
those critical
questions, I'd like you to look in the nearest mirror. The person
looking back
at you is a perfect example of your ideal prospect. You know
that, of course. You've
probably often thought to yourself, Why can't I find someone just like
me?
Someone who's ready to take action? Someone who already sees the vision
of what
network marketing can do for them? Someone who WANTS to do this? Admit it -
you're pretty hungry
yourself. Jewels
like you definitely
exist. But if you keep putting all your time and energy into the duds,
you'll
never find the real gems. Here's a
suggestion: Stop
chasing the wrong people. Leave your
family and friends alone. Forget about the latest and greatest script
that's
supposed to light a fire under your lukewarm prospects. It won't work.
Even if
you manage to manipulate them into signing the application form,
they'll
probably never do anything. Instead,
spend your time and
energy finding new ways to reach your real target market - your
starving crowd.
People just like you who are already hungry for network marketing
success. ******* Liz Monte
writes on various
topics of interest to network marketers, particularly about 21st
Century
marketing strategies that produce results. If you'd like to learn how
to
connect to your "starving crowd" with new and more effective methods,
please visit her website. http://www.wisenetworkmarketer.com GUEST
ARTICLE This month's guest writer is
Dr. Joe Vitale, one of my favorite teachers on the hit DVD, The Secret. This simple little
story makes a very
powerful point about effective marketing. Evil
Marketing? What A by Dr. Joe Vitale Yesterday
I met a rancher who
raises buffalo and sells bison products. He clearly loves his job. He
gushed
facts. For example: I didn't know
buffalo never get
cancer. Or that buffalo meat is leaner, healthier and better for you
than any
other red meat. I also didn't know that buffalo contains less calories
than
even chicken. "Most people
just don't know how
to cook it," the rancher explained. "Since the meat is lean, it needs
to be slowly cooked on a really low flame." He went on to
add: "People on
the Paleo Diet,
sometimes called the caveman diet, really love it. It helps them lose
weight
and get trim naturally," he said. "I eat one to two pounds of bison
every day, some veggies, and I'm fit and strong." Since I'm
into wellness and just
lost over 70 pounds, I was eager to hear all this. I was so taken by
this new
information that I placed a large order on the spot. But the
rancher also had some
opinions that made me curious. "I'm just a
rancher," he told
me. "I run my ranch by myself and I work night and day, yet at the end
of
it all, I have to go out and market this stuff. I almost hate it." "You hate
marketing?" I
asked. "I just saw
the actor Billy Bob
Thornton on television and he said, 'Marketing is evil.'" "That's
interesting," I countered.
"The reason "Well, I
don't like
marketing," the rancher told me. "Maybe it's because I don't know how
to do it." At this
point, Nerissa came out
and met the rancher, too. He offered her a sample of the buffalo jerky
he made.
He held it out in front of her as he said: "You'll eat
this and you won't
want anything else the rest of the day. This is the most filling and
satisfying
food you'll ever have," he said. "There are no preservatives and it's
all natural." Of course, at
that point I
wanted some jerky, too. When the
rancher went to write
up our order, he pulled a beautiful notebook out of his truck. He
started to
place it on the hood of my BMW Z3 sports car when I stopped him. "I don't want
it scratched,"
I said. "Look at
this," he said,
rubbing the leather on the notebook. "Go ahead and touch it and see how
smooth it is." I did. The
leather was melted
butter soft. The
rancher then asked me
something hypnotic: "Can you
imagine walking into a
meeting with one of these under your arm?" Of course,
that natural
question activated the visual part of my brain and engaged my ego. I
instantly
wanted the unusual product. "How can I
get one of those?"
I asked. "I can have
one made for you, if
you want." I ordered one
of the buffalo
notebooks, too. I then paid
the rancher, shook
his hand, and he got in his truck, still muttering that he didn't like
marketing. He said he was so behind in learning marketing that he was
prehistoric in his practices. "Guess you're
doing Paleo
Marketing," I offered. He laughed
and drove off. He
didn't seem to notice that
his "non-marketing" made a lot of sales that day. I bought meat,
jerky, and a notebook. I also bought a case of honey, which I forgot to
mention.
None of it was cheap, either. I've said it
before and I'll
say it again: Marketing is simply engagingly informing the people most
likely
to be interested in your product or service that it's available. This is what
I teach people in
my Executive Mentoring Program. I'll repeat it: "Marketing is
simply engagingly
informing the people most likely to be interested in your product or
service
that it's available." It's not
about manipulation. It's about
information. The more
passionately and
sincerely you convey your information, the more hypnotic your marketing
will
be. But if you
try to market your
business to someone who has no interest in it, you may be considered
evil. That rancher
was marketing,
though he'd never admit it. His love for his product was apparent. He
eats
buffalo, wears buffalo, raises buffalo, and talks buffalo. He doesn't
talk
bull, he talks buffalo. And when he talks, if the people listening are
at all
interested in bison, they buy. Marketing is
only
"evil" when you lie or mislead people to make a sale, or when your
message isn't appropriate for the audience you reached. No one should
ever do
that sort of mis-guided marketing. Ever. There's no excuse for it. If you're
offering a product or
service you believe in, then share your excitement for it to the right
audience. (If you don't believe in your product or service, what are
you doing
trying to sell it?) Said
another way, if you have
something that would truly benefit a certain group of people, and you
don't
tell them, aren't you doing them a dis-service? Again,
marketing is basically
sharing your love. Your passion. Your belief. When you share it with
someone
who welcomes it, more often than not it leads to a sale. Naturally.
Easily.
Effortlessly. And that's no
BS. ******* Dr. Joe
Vitale is the author of
way too many books to list here. His latest title is "The Attractor
Factor: 5 Easy Steps for Creating Wealth (or anything else) From the
Inside
Out." Register for his monthly complimentary ezine at http://www.mrfire.com/
His Executive
Mentoring Program
is described at
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