The 21st Century Network Marketer

CONTENTS:

1.  REVIEW

"THE TOTAL PACKAGE: Business Building Secrets for Growth-Obsessed Companies"

Are you looking to power up your persuasion skills?  Discover how to put the punch in your promotions from a guy who's known as the highest-paid copywriter in America (for good reason).

2.  GUEST ARTICLES

What's Love Got To Do With It?  

and

Money Aside, Why Else Do You Want To Do This?

both by Kim Klaver

What motivates most people to start their own businesses?  Kim Klaver's answer might surprise you.

3.  A LITTLE EXPERIMENT

Money v. Making a Difference   

by Liz Monte

Is Kim Klaver right?  Here's an interesting (and totally unscientific) report of the author's latest adventure in ad tracking.

REVIEW

"THE TOTAL PACKAGE: Business Building Secrets for Growth-Obsessed Companies"

I love it when I find a new resource that really overdelivers.

While browsing around in Ann Sieg's Renegade System Back Office the other day (which you get for free if you purchase her ebook, "The Renegade Network Marketer" – yet another example of overdelivering), I came across her review of a guy named Clayton Makepeace.

Here's what she said about him:

Clayton is known as the highest paid copywriter in America and every Monday he sends out an e-letter issue that's crammed with some of the best marketing and sales advice you'll ever read.

Did I mention it's totally free? I don't think I could even put a price tag on this if I had to. I attribute a lot of the marketing knowledge I have to reading his material.

His e-letter is geared towards copywriters and some of the issues specifically address how a copywriter can find work in the freelance world, but overall the brilliant marketing wisdom he dispenses applies to anyone and everyone who's interested in making large amounts of money.

If you do decide to subscribe to The Total Package, be sure to go through all the back issue archives. There's some 87 past issues at the time I wrote this and you can read each one of them at no cost whatsoever. Every issue is usually well over 10 pages of pure gold content and the whole archive is literally a book in and of itself. There's enough reading material back there to keep you busy for weeks.

I signed up for a free subscription to "The Total Package" a few days ago. Not only am I receiving Clayton Makepeace's newsletter, he's sending out daily articles, each one written by a different hand-picked expert, and each one loaded with powerfully useful information.

One aha! moment after the next.

If you do any advertising or writing – whether it's for your own website or you're just creating simple flyers – don't miss out on this.

Today Clayton sent me a recorded webinar he did with a professional copywriter named Bob Bly. It was about writing effective headlines and was absolutely PACKED with detailed ideas. I truly could not believe they were giving this out for free. No fluff here!

Yesterday, I found a 12-page report from Clayton in my inbox entitled, "21 Bullet Secrets That Ignite The Selling Power of Your Copy."

I never really gave much thought to the use of bullets prior to this, but after reading just the first third of the report, I was amazed at what I'd been missing. And these are just TWO of the freebies he's sent me so far.

When I signed up for the subscription, I also received four other free reports, including "How to Write Killer Ads and Compelling Sales Copy." Reading them has made some serious changes in the way I view sales and marketing.

As I said, Clayton Makepeace totally overdelivers. Even if I had paid for the subscription, I would still say that. But I didn't pay a dime – it was free.

To get your own subscription and start receiving all the goodies, click here.

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LizMonte is the editor and publisher of this newsletter.

GUEST ARTICLES

When the network marketing business is offered to people, here's the number one attraction most recruiters offer:

#1. Make money. Big money. Part time money. Some kind of money.

Second most popular?

#2. Be your own boss.

So those who have come, responding to those calls, have done so to make money and be their own boss.

So far so good. We got who we asked for. And there's more good news:

According to a recent poll commissioned by Yahoo, Two-thirds of Americans have entrepreneurial aspirations..." That means millions more prospects for the business.

Now for the bad news.

When asked what their primary motivation was for their entrepreneurial aspirations, they replied that:

1. Money is not their primary motivation -- only 3 percent (half of the 6 percent in 2005) said getting rich was the main reason they wanted to start a business.

2. The main reason for launching a business: Doing work that they really love.

3. The second most popular reason: "To be my own boss."

We got the second one right - "To be my own boss" is the second biggest reason people pursue the entrepreneurial dream.

Now for the two competing number ones.

Recruiters pitch: Give me people who want to make money, especially get rich money.

Folks looking for their own business seek: Give me something I love doing. Finally.

If today's American aspiring entrepreneurs are our potential recruits, and if they are to be taken at their word, how many do you think will join us (versus other business options) if we continue to hold out the big money as the main (and often only) attraction?

Our market says it's looking for something to love first. Be their own boss second. And money - well it's dead last for 97% of the prospects.

The times they are a-changin'...

Next post I'll tell you how Starbucks is doing it. Hehe.

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Kim Klaver is Harvard & Stanford educated. Her 20 years experience in network marketing have resulted in a popular blog, KimKlaverBlogs.com, a podcast, YourGreatThing.com and a giant resource site, BananaMarketing.com which features hundreds of stories, tips, books and CD programs for those who want to learn the art of network marketing.

Money Aside, Why Else Do You Want To Do This?

By Kim Klaver

That's a question I asked a group of network marketers in a current class whose focus is "How to get your people to DO something."

We can all see that the promise of money, by itself, isn't enough to keep people motivated to continue the business (95%+ drop out rate). So it seems reasonable to ask what else might keep someone going.

Immediately Mimi popped up:

"I've been in the business nine years, and I'm at the second from the top position in my company. Here's my why else: Money was always secondary - My friend appealed to my missionary spirit nine years ago. I kept saying I just wanted to help people. (I sold the product for my friend 6 months before signing up because the money wasn't the motivator for me.)

Finally she said the magic words: 'If you did this as a business, just think of all the people you could help?! You could reach thousands.'

I signed up immediately and never looked back. And I have literally helped thousands enjoy better health and a better lifestyle!"

So for Mimi, money was not only NOT the primary motivator, but it kept her from doing the business when it was presented for the money, because that wasn't in sync with her inner missionary, if you will.

Then came the sponsor's magic words, mirroring her own desire - "Think of all the people you could help...thousands."

How many people like Mimi are you losing by leading only with the promise of money? People who would DO this AND stay the course because some other need is finally being recognized, honored, and met?

Everyone has an inner indentity looking to debut, be it the empire builder, the hero onstage with thousands giving her a standing O, the yacht owner, the missionary, the one who wants to make a difference - all these are motivators for starting AND staying the course in a business like this.

Why only appeal to ONE of these?

So ask yourself and everyone in your business: Money aside, why else do you want to do this?

Marketing remarkably good products means much more than money to some people - spreading the word about them can help one feel like they are making a difference somehow...that second life they long for.

And we can start this new approach one person at a time. We, the people, can do it.

There are no policies or procedures that need to be put in place. Start by offering something other than the money to your business prospects, if something other than the money is what means the most to you.

Going for the higher good works at all levels. Here's how Starbucks recruits folks for a difficult job, i.e. serving often long lines of impatient customers fast, for relatively little pay:

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Kim Klaver is Harvard & Stanford educated. Her 20 years experience in network marketing have resulted in a popular blog, KimKlaverBlogs.com, a podcast, YourGreatThing.com and a giant resource site, BananaMarketing.com which features hundreds of stories, tips, books and CD programs for those who want to learn the art of network marketing.

Article Source: http://EzineArticles.com/?expert=Kim_Klaver
http://EzineArticles.com/?Money-Aside,-Why-Else-Do-You-Want-To-Do-This?&id=218161

A LITTLE EXPERIMENT

Money v. Making a Difference

by Liz Monte

Here's an interesting little study (not exactly scientific) that relates to Kim Klaver's two articles in this issue.

I've been running a series of small online ads for my own network marketing business. I'm using an inexpensive "traffic generation" service and tracking the results using Google Analytics. With this particular service, most of the people who see the ads already have some sort of online business. If they click on one of the ads, they go to a "landing page" which gives them more details.

I created two different landing pages. The first focuses mainly on the financial benefits of the business (this is the "earn extra money" version). But for the second one, I wanted to see if Kim Klaver was right about money not being most people's primary motivation. So I made the second landing page primarily about the opportunity to help other families improve their financial picture (the "make a difference" version). Both landing pages contain the same basic information, but their opening paragraphs are different, and there are a few other minor changes.

Here are the headlines of the little ads that direct visitors to the "earn extra money" landing page:

"Where Will You Be One Year From Now?"

"Can You Invest 6-10 Hours Per Week?"

"Here's Your Ticket to a Better Life"

"You Will NOT Get Rich Quick With This" (I was trying reverse psychology with this one.)

And here are the headlines of the little ads pointing to the "make a difference" landing page:

"Would You Like to Make a Difference?" **

"Impact 4,000 Lives in 12 Months"

"Do You Enjoy Helping Other People?" **

"Do You Enjoy Making a Difference?" **

"Do You Wish Your Work Had More Meaning?"

The contrast in the responses between the two groups was quite striking.

Over a five-day period, the number of people who bothered to click on the ads was about the same for both groups. But when they landed on the "earn extra money" page, only two of the visitors bothered to stay for more than a few seconds – the rest hit the back button immediately. That's an average of 0.5 visitors per headline.

By contrast, eleven people who clicked on the second group of headlines and landed on the "make a difference" page stayed long enough to read it. That would be an average of 2.2 visitors per headline – more than four times the rate of the "earn extra money" group.

(The starred ** ads were the biggest winners.)

As I said, this is hardly scientific. There are too many variables and not enough subjects. It could be that the "make a difference" landing page is just better-written than the "earn extra money" page.

It could also be that people have been so swamped with "get-rich-quick" ads on the Internet that they simply tune them out now. Maybe they took the time to read the "make a difference" page because it was unusual.

Nonetheless, the results were intriguing.

I'm turning off the non-producing ads for now and leaving up the three big winners. I'll probably rewrite the "earn extra money" landing page and try again (although finding a new angle on the make-money theme will be challenging.)

If I can get the kinks out of this inexpensive little campaign, I'll upgrade to more expensive banner ads in some carefully selected ezines.

My story may or may not support Kim Klaver's observations. However, it does demonstrate the process for getting better and better ad campaigns – tracking, testing, and tweaking.

And by the way, Google Analytics is not only a terrific tracking system. It's also free. Go to http://www.google.com/analytics/ to get started.

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LizMonte is the editor and publisher of this newsletter.